Four Brands Enter The Ring, One URL Leaves

Here's an interesting tact in getting folks to your microsite: the unfinished print ad.

Perhaps taking a page from the original Infiniti campaign, Hyundai does not feature any of its cars in their new print advertising. They even left out half of the copy, which cuts off mid-sentence, mid-paragraph, though they manage to bodyslam BMW, Honda and Toyota. To finish reading it, you have to head on over to a microsite with the unbranded URL of think-about-it.com.

Over at the site, you'll be hard-pressed to find any images of Hyundais there either. Need to see one? Check out one of the two commercials in the Safety section to see what one looks like.