Name me one client that wants to spend their advertising budget on creating print that drives consumers to other companies' websites. Okay, you got me: Perrier. "Show Me Perrier" is basically a "site-of-the-day" website centered around several themes: crazier, riskier, heavier, etc. Each print ad in this campaign showcases one of these theme, and gives each its own URL. On top of that, Perrier allowed its logo to be mussed with, even reducing their own name to a much smaller font size.
Does this campaign hold water? Can't say, but it's sure selling it. According to Perrier, it "increased sales more than 10%, driving revenue past $100 million for the first time since 1989."
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