So hey, Buick. Right up there with Lexus atop J.D. Power's Vehicle Dependability Study. But no mention of it in their latest print campaign. Why, we don't even see Tiger Woods driving his Enclave all the way to the bank to cash another endorsement check either. What you will see is an example of unbranded URL as headline. Each print execution features a different URL, but they all lead to the same site, albeit with different intros. drivebeautiful.com/timemachine and drivebeautiful.com/joystick are the two I've seen so far.
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