Better jokes have been made about this unbranded campaign for eBay. But that won't stop me from trying. Windorphins sounds like the phrase "win dolph lundgren" after it was put in a trash compactor. (Yeah yeah, don't quit your day job, at least I didn't make a Tim "Dorf" Conway joke.)
Anyway, Adrants has this to say about it: "The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet." Amen to that.
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