You have your old school corporate image campaign. See the "Human Element" print campaign for Dow. Somewhere on that page is the URL for their main site. Can't find it? It helps if you have a magnifying glass. Other corporations are a little more enlightened in this era of Web 2.0. Particularly the gas companies. Both Citgo and Chevron have print ads that get out the messages they're supposed to, but also act to drive you to unique URL's. For Citgo, it's thinkaboutoil.org and for Chevron, it's willyoujoinus.com. Shell, on the other hand, uses print to begin a conversation with their consumers before detouring them to the web.
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