Buzz Saw Grinder? That's just the action star name given to me by the name generator at Mini Cooper's Hammer and Coop site. There you'll also find several webisodes that answer the question: what if Knight Rider was filmed in the '70s? An extensive integrated campaign was launched to promote this site: from appearances in Second Life to videos on YouTube, from movie trailers in 1900 theaters to fashion spreads in Rolling Stone. Oh, and a print campaign that doesn't think it's a print campaign, including a movie poster and an autographed pix with the URL posted on the back.
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