Adweek's Guest Critic, Esther Lee of Euro RSCG, New York: "Unlike historical camera advertising—significant moments captured with well-sculpted hardware—this. ad uses a real-life small town to demonstrate that anyone can take amazing digital pictures with the Nikon D40. By handing out 200 cameras to the townspeople of Georgetown, S.C., Nikon shows the challenges that real people have with cameras and how those armed with the Nikon digital wonder prevail regardless. What I liked even more than the ad itself was the integrated effort with its call to action to visit the online "gallery" of shots."
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