To promote the "street smarter" Rogue, Nissan created a site called Master The Shift. There, you'll find video interviews with "masters" to help you take your performance to the next level, primarily in fitness, bicycling and running. (Maybe Nissan should've had an expert in proofreading because they mispelled bicycling in their text-based hyperlinked ads.)
The print campaign is too new to judge its effectiveness. But it is worthy to note that it's not just a typical print ad. It comprised a 4-page insert which also promoted the Master The Shift Sweepstakes.
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