Jeep's Geocaching integrated effort began in 2004, and proved to be popular enough to be repeated every year since. The effort, which took about six months to put together, kicked off with advertorial in titles such as Backpacker, Bicycling, Scuba Diving and Men’s Health. This announced the sweepstakes and explained geocaching to readers, while online, Jeep.geocaching.com functioned as the hub of all the program’s activities, and offered prizes, contents and the chance to win a Jeep. The results, according to Jeep, were over 1 million sweepstakes entrants and more than 9 million geocaching accounts logging travel bugs.
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