Pontiac built a place in Second Life on Motorati Island, and not just a dealership. There are race tracks, clothing stores, nightclubs, even a drive-in theater. So the question is, do you only advertise to Second Life residents or reach out to folks in First Life (otherwise known as reality). The answer to this led to the, so far as I know, first ever print ad promoting a virtual place in a virtual world. So far, there have been over 50,000 visitors to the island and over 7,000 virtual Pontiacs sold.
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