To promote their new digital sound projectors, Yamaha created a simple video to demonstrate what they call "multi-channel surround sound enjoyment". And since sound waves are invisible, they showed a guy being pelted by dozens of tennis balls instead. Now this video (and another one featuring bats) could have just languished on their site (and of course, YouTube). But Yamaha decided to use print to turn people's heads and get them to view the demo.
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