You open the doors to a high-life, yet raunchy,internet presence called Hotel Campari, and you have mega-star Salma Hayek residing there. You don't just stand by and wait for users to check in; you find every which way to promote it.
So Campari turned to several social networks. On MySpace, they created a profile for a "28 year old female from Milan" nicked-named "Red Passion". Over at YouTube, videos from the site were posted. And on Flickr, lots of Red Passion's photos were posted. Across these sites [going back some months], they got more than 3,000 "friends", 2,500 comments and over 92,000 views. But some issues did arise. Flickr shut down the Red Passion's account over what it perceived as a violation of social network ethical principles.
As it stands, the social networks sent only about 13.5% of the total traffic to Hotel Campari. Apparently, the bulk of the users were led to Hotel Campari by an extensive print campaign, featuring the aforementioned Salma Hayek.
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