New Belgium's, the nation's first fully wind-powered brewery, launched an integrated print and web campaign entitled "Follow Your Folly," featuring people outside the brewery who have found whimsical solutions to environmental sustainability. At the center of the campaign is www.followyourfolly.com, a highly engaging and interactive website that profiles these people and organizations. Each print ad will have a corresponding film launched simultaneously at www.followyourfolly.com, an online storybook that will continue to grow.
According to New Belgium's Chief Branding Officer, Greg Owsley: "The integration of web, print and film creates a highly engaging and visual experience that enables us the opportunity to dive deeper into the stories of our featured partners without the limitations of traditional media."
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