Thumb through Vogue or Elle and you'll see dozens upon dozens of fashion ads, half of which feature no URL. The other half, however, do, even if they only lead to their manufactuers' sites and not to distinctive interactive experiences (which is what this blog is about). But I do feel the need to quickly touch upon this growing trend of URL's as headlines.
The urban clothesmaker, Encye, is taking a schizoid approach to its print campaign. One ad typically features a model, Encye's logo and a URL underneath it. In another magazine, you can find the same exact ad, only sans URL. Go figure. Fluevog shoes, on the other hand, uses only their URL. No headline, no logo, no nothing except for the URL. Unlike the two above, Urban Outfitters don't even bother showing any clothing. Just some mood photography and oh, a great big honkin' URL.
No comments:
Post a Comment