Formerly known as Right Guard Body Spray, P&G sought to stimulate [pun intended] sales by retagging [pun intended] it Tag, and doing advertising similar to Axe, all the way down to its "warnings". Axe has won numerous awards for its integrated efforts. Now Tag is trying as well. Well, to create integrated campaigns, at least. This ad directs men to a specially created site where they can apply to be testees [pun intended].
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